Cannabeers Coming
Soon; #CBD Beer Now In Development and Ready for New Markets: (NYSE: $HEXO)
(OTC: $HIPH) (OTC: $SIPC) (NASDAQ: $TLRY)
Point Roberts WA,
Delta BC – March 18, 2018 - Investorideas.com, a leading investor news resource covering
hemp and cannabis stocks releases a snapshot looking at how the craft beer
industry and the CBD sector are joining forces to bring CBD infused beer to
consumers.
New Frontier Data estimates that
overall domestic cannabis sales grew 6.7% in 2018, while alcohol sales grew at
5% year over year (source: bw166). It’s clear to see why the marrying of the
two sectors is underway.
Craft beer and
cannabis seem to be moving forward hand-in-hand as more and more cannabis
companies look for partnership agreements with public or private brewers to
bring CBD-infused beers to market. This has come in many forms including Province Brands’ beer brewed directly
from cannabis and hemp, or Michigan’s Founders Brewery which is working
with CBD oil in their beers.
In October 2018, Molson Coors Canada, the Canadian
business unit of Molson Coors Brewing Company and HEXO Corp. (TSX: HEXO) (NYSE:HEXO) announced the formation of their joint
venture, Truss, led by former Molson
Coors executive, Brett Vye, in the role of Chief Executive Officer.
Since this news however, Hexo has been quiet on its CBD
Beer venture and we will most likely have to wait until closer to October of
this year, when Canada is expected to legalize infused beverages and edibles,
to hear more news on this front.
American Premium Water Corporation (OTC: HIPH) may not be waiting until October
to have products hit shelves, as they recently announced an agreement with
Hanlons Brewery in England to produce beer infused with CBD using the Company’s
proprietary formulation. Testing will begin immediately on the combination of
the Company’s proprietary hydro-nano CBD formulation with Hanlon’s beer, with
commercial sales to be determined at a later date.
CEO of American Premium Water Corporation, Ryan Fishoff
commented, “I am excited to announce that the Company has entered to an
agreement with Hanlons brewery in the UK. This is a very exciting partnership
that provides numerous possibilities for monetization, and brand recognition on
the European continent. The liquor and beer industry has been very fascinated
with the introduction of CBD into the market, and this partnership affords us
the opportunity to step into the discussion with the larger players in the
market. We’re going to begin experimenting with the process of combining beer
and the CBD formulations immediately. The goal will be to have a product
available for commercial sale as soon as possible. I will keep shareholders
abreast when there are developments on bringing the product to market.”
According to Mordor Intelligence, the European beer market
is estimated to be around $185 Billion in size, which presents a huge
opportunity for HIPH as the Company prepares to enter into such a large market.
Sipp
Industries, Inc. (OTC: SIPC), a newcomer to the space and the
first publicly traded company in America whose primary focus is the production
and sales of hemp-infused beer is looking to the US, having announced that it has submitted a new
Cannabidiol (CBD) beer formula to the Alcohol and Tobacco Tax and Trade Bureau
(TTB).
Sipp
Industries’ CBD-infused beer formula has been under development since 2017 when
the first test batch was produced and the Company submitted its final version
of this Hemp and CBD-infused craft beer recipe in February along with all of
the required regulatory documentation, including sourcing data and laboratory
testing.
Much
like Hexo and Molson, we are still awaiting news from Tilray, Inc. (NASDAQ: TLRY), a global leader in cannabis
research, cultivation, production and distribution, and Anheuser-Busch InBev SA/NV on their infused beverage
program which was also announced late last year. That doesn’t mean the company
has been silent, as Tilray recently announced the closing of a definitive
agreement in which Tilray has acquired all of the issued and outstanding
securities of FHF Holdings Ltd. (“Manitoba Harvest”) for an aggregate maximum
purchase price of C$419 million.
By
leveraging Manitoba Harvest’s established distribution network, Tilray plans to
accelerate its expansion into US and Canadian markets, where legal, for CBD
products.
With so
many beer/CBD product developments in the works, the big question now is “who
will have their products ready for the next shift in legalization?” Bigger
producers like Canopy and Constellation or Hexo and Molson may have a
distribution edge but will their beers hold up against smaller craft brewers? We’ve
seen the ‘crafters’ take significant market share from large producers over the
past few decades, we’ll have to wait to see if they can do it again with a new
generation of brews.
For investors
following cannabis stocks, Investor Ideas has created a stock directory of publicly traded CSE, TSX, TSXV, OTC, NASDAQ, NYSE, ASX
Marijuana/Hemp Stocks
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