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Friday, February 1, 2019

What's Brewing in the #Cannabis #Beverage Market; American Premium Water (OTC: $HIPH)

Point Roberts, WA and Delta, BC - October 22, 2018 (Investorideas.com Newswire) Investorideas.com, a global news source covering leading sectors including marijuana and hemp stocks releases a sector snapshot with a focus on CBD and THC beverage deals brewing as the legal cannabis market in Canada just opened up new opportunities. Companies mentioned; American Premium Water Corporation (OTC: HIPH), Aurora Cannabis Inc. (TSX: ACB.TO) ( OTC: ACBFF), Canopy Growth Corporation (TSX: WEED.TO), The Hydropothecary Corporation (TSX: HEXO.TO).
From announced deals of 'Constellation Brands to Invest $5 Billion CAD [$4 Billion USD] in Canopy Growth to Establish Transformative Global Position and Alignment', to speculative deals like the Aurora Cannabis Inc. (TSX: ACB.TO) (OTC: ACBFF) Coca-Cola deal, the amount of money at stake is staggering.
According to the news from Ontario based Canopy Growth Corporation (TSX: WEED.TO) (NYSE: CGC), commenting on the Constellation Brands deal, "This investment, the largest to date in the cannabis space, will provide funds which Canopy Growth will deploy to strategically build and/or acquire key assets needed to establish global scale in the nearly 30 countries pursuing a federally permissible medical cannabis program, while also rapidly laying the global foundation needed for new recreational cannabis markets. Canopy Growth's Canadian platform does not require additional cannabis cultivation assets, and management views other jurisdictions, including the United States, as strategic priorities requiring significant capital."
In a recent Time.com article looking at the potential Coca-Cola /Aurora Cannabis Inc.
(TSX: ACB.TO) (OTC: ACBFF) deal, it's noted, "Coke's possible foray into the marijuana sector comes as beverage makers are trying to add cannabis as a trendy ingredient while their traditional businesses slow." The article also includes a statement from Coca-Cola; '"We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world," Coca-Cola spokesman Kent Landers said in an emailed statement to Bloomberg News.'
Looking at why there is so much money being wagered on the cannabis beverage partnerships, the numbers in the industry tell the story. For example looking at the U.S. market alone, New Frontier Data says, "We forecast the legal cannabis market to grow to $25 billion by 2025 with a compound annual growth rate of 14.7%". It's no surprise then that the beer industry wants in when US Beer Sales Exceed $34 Billion in 2017. IRI Worldwide also notes in its report that "Through December 31, U.S. beer volume sales decreased 0.4 percent while total beer dollar sales increased 1.2 percent."
Looking at opportunities, both in the U.S and now in Canada, Ryan Fishoff, CEO of American Premium Water Corporation (OTC: HIPH) has ambitious plans for his cannabis beverage brand.
American Premium Water (OTC: HIPH) just announced on October 17th, "It has created a prototype tetrahydrocannabinol (THC)-infused beverage utilizing the Company's hydro-nano technology, and that it is engaged in discussions with Canadian distributors and U.S. dispensaries. Upon official launch, American Premium expects to offer the first hydro-nano-infused THC beverage on the market."
From the news - "With the legalization of cannabis in Canada, the Company is actively pursuing distribution agreements for both of its beverages in the Canadian market. The Company is also pursuing product distribution in U.S. states where Cannabis is legal, and is in discussions with dispensaries in California, Colorado, and Nevada."
"Legalization in Canada and the development of our second beverage provides the opportunity for a distribution channel that not many of our competitors have. Additionally, we have a great geographic advantage in the U.S. I am based in New York City, our Chairman is located in Miami, and our headquarters are in Los Angeles - meaning we have 'boots on the ground' footholds in the country's largest and most visible markets. With the addition of the THC prototype, we are going to exploit this advantage and ramp up our marketing activities in these regions. An example of something that I have in mind is doing a pop up with MedMen's New York location. Doing a pop up with them (MedMen) would be an example of the type of marketing events that we intend to rollout in the coming months to take advantage of our geographic advantage. Over the ensuing weeks, I will share in more detail our wholesale distribution strategy for both the CBD and THC beverages," stated Fishoff.
Following his news, one of American Premium Water distributors SinglePoint Inc., announced a successful first week of sales of the newly listed product, Lalpina CBD Water.
Also entering the THC beverage market, Lagunitas Brewing Company, a subsidiary of Heineken International, announced in late June its launch of Hi-Fi Hops. "This IPA-inspired sparkling water is made using everything Lagunitas knows about hops and is infused with THC and/or CBD (depending on your vibe). This new beverage collaboration with AbsoluteXtracts is yet another example of Lagunitas' creativity at the intersection of culture, marijuana and craft beer, and marks the first time a major brewery has successfully and legally been represented in the THC-infused beverage space. At its core, Hi-Fi Hops is inspired by our IPA, tastes as refreshing as water (yeah, no calories or carbs!) and gives you the chill of sun-grown cannabis from AbsoluteXtracts, a CannaCraft brand."
"Hi-Fi Hops is not the first chapter in the love affair between cannabis and Lagunitas, but it is one of the most exciting," said Maria Stipp, CEO of Lagunitas Brewing Company. "The idea of being a part of a no-calorie beverage infused with cannabis seemed like a perfect next step in our product innovation, and a natural way to marry our past with our future."
And the beverage deals continued to flow; On August 1st, Molson Coors Canada, the Canadian business unit of Molson Coors Brewing Company and Canadian cannabis producer, The Hydropothecary Corporation (TSX: HEXO.TOannounced that they have entered into a definitive agreement to form a joint venture to pursue opportunities to develop non-alcoholic, cannabis-infused beverages for the Canadian market following legalization.
From the Molson news - "Canada is breaking new ground in the cannabis sector and, as one of the country's leading beverage companies, Molson Coors Canada has a unique opportunity to participate in this exciting and rapidly expanding consumer segment. This new venture is consistent with our growth strategy and our commitment to being First Choice for Consumers and Customers by ensuring that Canadians have access to high-quality products that meet their evolving drinking preferences," said Frederic Landtmeters, President and CEO of Molson Coors Canada. "While we remain a beer business at our core, we are excited to create a separate new venture with a trusted partner that will be a market leader in offering Canadian consumers new experiences with quality, reliable and consistent non-alcoholic, cannabis-infused beverages. We look forward to partnering with HEXO, a recognized leader in the medical cannabis space in Canada that will bring robust production capacity, a track record of innovation, and, most importantly, shared values when it comes to doing business the right way and earning the trust of consumers."
How will the cannabis beverage marriage play out in Canada? According to an article on CBC, "Canadians could soon be spending more on recreational cannabis than they do on liquor, if a report from a major bank is to be believed. Canadian Imperial Bank of Commerce calculated in a report this week that in the next two years, Canadians will consume 800,000 kilograms of cannabis, the vast majority of which will be for recreational use."
So the marriage of cannabis and beverages combined will make a significant splash in Canada and globally as it rolls out. Cheers to that!
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#Cannabis Continues to Work Towards a Future With the #NFL: (OTC: $HIPH) (OTC: $ACRGF) (CSE: $ACRG.U.C) (NASDAQ: $TLRY) (OTC: $BCCI), #SuperBowlSunday

Point Roberts, WA and Delta, BC - January 29, 2019 (Investorideas.com Newswire) Investorideas.com, a leading investor news resource covering hemp and cannabis stocks releases a snapshot looking some of the cannabis companies working towards a future that unites cannabis with the NFL.
Recent news has been heavily focused on CBS rejecting a Super Bowl ad and making a case for medical marijuana. Acreage Holdings Inc. (OTC:ACRGF) (CSE:ACRG-U), which is in the cannabis cultivation, processing and dispensing business, produced a 60-second ad that shows three people suffering from varying health issues who say their lives were made better by use of medical marijuana.
Acreage's ad-agency sent storyboards for the ad to the network and received a return email that said: "CBS will not be accepting any ads for medical marijuana at this time."
In the article, Acreage President George Allen said, "We're not particularly surprised that CBS and/or the NFL rejected the content, and that is actually less a statement about them and more we think a statement about where we stand right now in this country."
"One of the hardest parts about this business is the ambiguity that we operate within," Alan continued. "We do the best we can to navigate a complex fabric of state and federal policy, much of which conflicts."
This isn't dismaying American Premium Water Corporation (OTC:HIPH), announcing that it will once again be participating in parties and activities in the run up to Super Bowl LIII in Atlanta, Georgia. The Company's Gents and LALPINA brands will be featured in a number of events with the Willis and Walker brand, a luxury menswear brand founded by Kevin Willis, an NBA All-Star, who had an illustrious 21-year career in the league. The Company unveiled the prototype for its LALPINA CBD beverage at last years Super Bowl festivities in Minneapolis, MN
American Premium CEO Ryan Fishoff commented, "I am excited that the Company will once again be participating in Super Bowl festivities. Last year's events were tremendous exposure for the Company and its brands. With all the strides we've made over the past year, I am excited to be there again and continue progressing forward. Its also nice that the Super Bowl is being held in a much warmer climate (Atlanta) than Minnesota. I won't need four layers to go outside, which will allow me to pack more Gents hats and LALPINA CBD water in my carry-on!"
In early December, AB InBev, which includes Budweiser ,a brand commonly associated with the NFL and their famous Super Bowl ads, partnered with Tilray (NASDAQ: TLRY) to fund a Canadian venture dedicated to researching drinks infused with THC and CBD. "We intend to develop a deeper understanding of nonalcohol beverages containing THC and CBD that will guide future decisions about potential commercial opportunities," Labatt Breweries of Canada President, Kyle Norrington said.
Beverages seem to be the obvious move into NFL culture as this year's Super Bowl will feature ads from Baristas Coffee Company, Inc. (OTCPK:BCCI). The company was featured at Forbes.com highlighting Baristas Super Bowl ads which will be advertising not only its bestselling White Coffee fulfilled by Amazon www.trywhitecoffee.com but also its new EnrichaRoast CBD Coffee www.baristas.tv which uses a proprietary technology introducing CBD to the beans after they are roasted. 

Baristas has already been featured on NFL Monday Night and Thursday Night Football, but not for its CBD coffee, although CBD ads are expected to happen in the future.
Not only is cannabis looking to get involved with the NFL, but also the reverse. Investorideas recently reported on Caliva, one of the largest vertically integrated cannabis companies in California, who closed its first round of funding at an over-subscribed amount of $75M, with Carol Bartz, former CEO of Yahoo and Autodesk and former Cisco Board Member, along with three time Super Bowl MVP and Pro-Football Hall of Famer Joe Montana both participating.
Recreational cannabis has been legal in Canada for less then 4 months and is still federally illegal in the US, so perhaps it is too early for the 2019 Super Bowl, but we could see a very different lineup of sponsorships and ads for the 2019-2020 season.
For investors following cannabis stocks, Investor Ideas has created a stock directory of publicly traded CSE, TSX, TSXV, OTC, NASDAQ, NYSE, ASX Marijuana/Hemp Stocks
About Investorideas.com
Investorideas.com is a recognized news source publishing third party news and press releases plus we create original financial content. Learn about investing in stocks and sector trends from Investorideas.com with our news alerts , articles , podcasts and videos talking about cannabis, crypto, technology including AI and IoT , mining ,sports biotech, water, renewable energy and more . Investorideas.com original branded content includes the daily Crypto Corner and Podcast, Play by Play sports and stock news column, Investor Ideas #Potcasts#Cannabis News and Stocks on the Move podcast and column, Cleantech and Climate Change Podcast and the AI Eye Podcast and column covering developments in AI.
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Disclaimer/Disclosure: Investorideas.com is a digital publisher of third party sourced news, articles and equity research as well as creates original content, including video, interviews and articles. Original content created by investorideas is protected by copyright laws other than syndication rights. Our site does not make recommendations for purchases or sale of stocks, services or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investment involves risk and possible loss of investment. This site is currently compensated for news publication and distribution, social media and marketing, content creation and more. Contact each company directly regarding content and press release questions. Disclosure is posted for each compensated news release, content published /created if required but otherwise the news was not compensated for and was published for the sole interest of our readers and followers. More disclaimer info: https://www.investorideas.com/About/Disclaimer.aspDisclosure: this news article featuring HIPH is a paid for service on Investorideas.com by a third party. Learn more about costs and our services https://www.investorideas.com/News-Upload/
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