Beverage Stocks; True Drinks (OTC PINK: $TRUU),
PepsiCo (NYSE: $PEP) Featured in "Healthy" Stocks to Watch In
2017
Company Provides Update on Convenience Store Channel
for AquaBall Naturally Flavored Water
IRVINE, CA—True Drinks, Inc. (OTC PINK: TRUU), makers of
AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the
market with no sugar, preservatives, calories, or artificial
flavors, provides an update on the development of its distribution in the
convenience store channel.
The company was also featured in a recent article
/blog entitled "Healthy" Stocks To Watch In 2017.
Jan. 10, 2017
David Kugelman's Blog
micro-cap, special situations,
long/short equity, growth
Next month, PepsiCo (NYSE: PEP) will be launching
LIFEWTR, a premium bottled water product that is part of the company's
"Performance with Purpose" initiative launched back in October. The
move is a smart one as for the first-time sales of bottled water is expected to
surpass soda.
The trend is good for the
entire industry, especially independent companies that are focused on the
"better-for-you" category that more and more consumers are seeking,
opening up investors eyes to "healthy" growth stocks.
Just this week, Diabetes Daily
blogger Sysy Morales posted a review of True Drinks' (OTC: OTCPK:TRUU)
AquaBall, an all-natural, sugar-free water aimed at kids. Morales writes that
her 7-year old twins "don't drink juice much because juice has too much
sugar and luckily for me they think fizzy drinks burn their tongue so they
don't drink soda." She goes on to write that the kids loved the flavor of
AquaBall, which announced Monday that a newly formulated preservative-free
bottle has been authorized in some 7000 convenience store locations across the
U.S. With annual sales of packaged beverage in convenience stores over $34
billion in 2015, True Drinks as currently the only zero sugar beverage for kids
we found on the market can be something to watch in 2017.
Full article link: http://seekingalpha.com/instablog/488009-david-kugelman/4948872-healthy-stocks-watch-2017
Company news continued:
In June 2016, True Drinks introduced a new
preservative-free formulation of AquaBall. Along with the change to a
preservative-free formula which came with a change to a hot-fill bottling
process, the AquaBall bottle was also changed. The new bottle was designed
around feedback from both consumers and retailers. For our consumers, the new
bottle now fits easily into cup holders, is easier for children to handle, and
has a wider mouth and cap. For our retailers, our new bottle now fits into
standard glide racks which has opened AquaBall up to the convenience store
channel. With our prior bottle, AquaBall had very limited appeal in this
channel. Since the introduction of the new bottle, AquaBall has now been
authorized in over 7,000 convenience store locations with more to come in 2017.
According to NACS Online, as of December 31, 2015,
there were a total of 154,195 convenience stores with 63.1% (97,359) of these
stores being single-store operators. Total sales of packaged beverages in these
stores were over $34 billion in 2015.
Jeff Culbertson, Executive Vice President of Sales of
True Drinks, commented, "We are very pleased with our early progress in
the convenience store channel. To date, we have secured placement in over 7,000
convenience store locations, and we look to dramatically increase this figure
throughout 2017. We feel that we can take a significant percentage of kids'
beverage sales as our distribution of AquaBall increases, not just with large
national and regional chains, but also with single-store operators serviced by
our extensive DSD Network."
Kevin Sherman, CEO of True Drinks, added, "The convenience
channel is paying more attention than ever to the healthy consumer on the go.
That very consumer is not only looking for healthier options for themselves,
but for their children, as well. AquaBall provides parents a smart and quick
means of hydration on the go. We are confident that we will take significant
market share away from juice and other sugary beverages marketed to children in
the convenience channel."
About True Drinks, Inc.
True Drinks is a healthy beverage provider with
licensing agreements with Disney and Marvel for use of their characters on its
proprietary, patented bottles. AquaBall™ is a naturally flavored,
vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and
soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch
and berry. Their target consumers: kids, young adults, and their guardians, are
attracted to the product by the entertainment and media characters on the
bottle and continue to consume the beverage because of its healthy benefits and
great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.
FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not
historical facts are forward-looking statements as defined in the U.S. Private
Securities Litigation Reform Act of 1995. Words such as "anticipate,"
"believe," "estimate," "expect,"
"forecast," "intend," "may," "plan,"
"project," "predict," "if," "should"
and "will" and similar expressions as they relate to True Drinks,
Inc. are intended to identify such forward-looking statements. True Drinks,
Inc. may from time to time update these publicly announced projections, but it
is not obligated to do so. Any projections of future results of operations or
the anticipated benefits of the merger and other aspects of the proposed merger
should not be construed in any manner as a guarantee that such results or other
events will in fact occur. These projections are subject to change and could
differ materially from final reported results. For a discussion of such risks
and uncertainties, see "Risk Factors" in True Drink's report on Form
10-K filed with the Securities and Exchange Commission and its other filings
under the Securities Exchange Act of 1934, as amended. Readers are cautioned
not to place undue reliance on these forward-looking statements, which speak
only as of the dates on which they are made.
Contact Information:
Contact:
Investor Relations
True Drinks, Inc.
18662 MacArthur Blvd., Ste. 110
Irvine, CA 92612
949-203-3500
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