#CBD Distribution
Deals Prepare for Global CBD Markets - How Walmart ( $WMT) and Kroger May Play
a Role (OTC: $HIPH) (OTC: $BKIT) (NASDAQ: $NBEV) (OTC: $LRSV)
Point Roberts WA,
Delta BC –June 25, 2019 - Investorideas.com, a leading investor news resource covering
hemp and cannabis stocks releases a snapshot reporting on the recent rush of
large scale distribution deals surrounding new CBD products.
Companies featured
include American Premium Water Corporation
(OTC: HIPH), BioHemp International, Inc. (OTC: BKIT), New Age Beverages Corporation (NASDAQ: NBEV) and LinkResPet (OTC: LRSV).
A recent CNBC article commented on how Kroger, the nation’s
largest grocery retailer, recently announced that they “will now sell
hemp-derived CBD topical products, including creams, balms and oils, in 945
stores, across 17 states”, a Company Spokeswoman said in a statement to CNBC on
Tuesday. The grocery chain joins a growing list of national retailers, including Walgreens, CVS, Vitamin Shoppe and GNC, that are beginning to stock shelves with the cannabis compound.
“Like many retailers, we are starting to
offer our customers a highly-curated selection of topical products like
lotions, balms, oils and creams that are infused with hemp-derived CBD,” the
Kroger Spokeswoman said.
This brings us to American Premium Water Corporation (OTC: HIPH) who recently announced that distribution of
Canyon Create’s varicose vein cosmetic treatment, Vanexxe, is now available for
sale on Walmart.com.
American Premium CEO,
Ryan Fishoff commented, “We are pleased that our partner Canyon Create’s
Vanexxe is on WalMart.com! This is a huge accomplishment for them and great
exposure for the product, which we anticipate will benefit our Company’s
marketing. Vanexxe is a revolutionary product that is entering the marketplace
unchallenged; there is nothing like it that cosmetically addresses painful and
unsightly varicose veins. Both Canyon and American Premium Water view this as
just the first of a multi-tier, multi-national rollout strategy for the
product.”
According to Canyon, Vanexxe uses a proprietary formulation to eliminate
the appearance of varicose veins.
Mr. Fishoff stated,
“Our licensing arrangement with Canyon Create is the first of what I believe to
be many positive developments. The Company is going to continue to push
distribution in other channels and is negotiating to bring to market other
products that Canyon currently has in development. We are continuing to focus
on expanding distribution and having a diverse portfolio of products provides
us more ammunition when going to big box retailers. The strategy of making
acquisitions with unique technology is generating benefits for the company, and
in turn, could continue to propel shareholder value. The Company is
simultaneously working on many strategic initiatives. We are also in
discussions about other potential distribution deals across multiple product
categories with other retailers, and I look forward to providing updates to
investors when appropriate. When all is said and done, I hope we can carve out
our own path and create a value that is second to none.”
Ludlow Research updated its opinion on American Premium Water Corporation,
maintaining its short-term speculative target of $05 to $0.06 per share, based
on a distribution deal with Walmart
BioHemp International, Inc. (OTC: BKIT), is also looking to
the future of their CBD distribution having announced that it has
appointed American Premium Water
Corporation’s Chief Executive Officer, Ryan Fishoff as Lead Advisor to the
Company. Mr. Fishoff will assist Company CEO, Daniel Blum with M&A Strategy
and CBD industry knowledge as the Company begins its consolidation rollup
strategy.
Mr. Fishoff has a
distinguished resumé in the public markets, having been CEO of American Premium
Water for almost two years. He brings comprehensive knowledge of the CBD
industry, as he has led American Premium Water to become one of the top
manufacturers and marketers of consumer CBD products in the industry. Cannabis
Hemp Wire has called Mr. Fishoff “The King of CBD”. Prior to his role at
American Premium, Mr. Fishoff spent over six years working in an international
private equity firm, CoBe Capital, where he worked on cross-border M&A
deals and helped develop turnaround strategies for CoBe’s acquisitions. Mr. Fishoff holds a Bachelor of Sciences in
Business with a concentration in finance from Boston University. He will
directly advise the Company and executive management on strategy, M&A,
business development and CBD industry matters. His transactional experience in
the public markets and CBD industry will be instrumental to the Company as its
strategy is heavily focused on transactions to expand.
On becoming Lead
Advisor to the Company, Mr. Fishoff commented, “I am honored to join the
Company as an advisor to assist with its ambitious strategy. Having been in the
CBD industry for the past two years, I have seen firsthand that there hasn’t
been a distributor that has emerged as a market leader in the space. It was
clear to me early on in my tenure as CEO of HIPH that there was an opportunity
to consolidate, as I have seen the number of distributors grow exponentially in
my tenure, but no one has established themselves as a true market leader. I am
happy to advise the Company to achieve this goal. I view this advisory position
as complementary to my role at HIPH, as the Company will not be directly developing
products, and I hope to help create more channels of distribution for HIPH
products. I am excited to work with Daniel and the Company’s management team to
provide whatever insight and knowledge that I can of the CBD industry.”
BioHemp
International, Inc. is positioning itself as the market leader in the CBD
market, which is expected to reach $22 billion by 2022. The Company’s rollup
strategy is aimed at becoming the market leader by spearheading the natural
consolidation of the industry through the creation of a distribution platform
targeted at existing consumer CBD wholesalers and retailers. As the market
begins to consolidate, the Company is poised to benefit from its first mover
advantage.
New Age Beverages Corporation (NASDAQ: NBEV), the Colorado and
Utah-based organic and natural beverage company intending to become the world's
leading healthy beverages and lifestyle company, recently announced it is expanding its
Marley brand licensing agreements with companies owned by the family of Bob
Marley and Docklight Brands, Inc., to include expansion to new global markets
and the addition of new product types, including cannabidiol (CBD) infused
shots.
New Age and the
Marley companies recently extended the licensing agreement on the Marley brand
for an additional 10 years, and emplaced a new advisory agreement with the
family to help promote and build awareness of the entire Marley portfolio. In
light of rapidly opening global opportunities with CBD, New Age has now also
expanded their previous agreement with Docklight Brands. The expanded Docklight
agreement extends to four additional countries, the current geographies in
which New Age is working with major distributors and retailers to effectuate
launch of Marley+CBD ready to drink beverages. The newly expanded agreement
also covers all of the United States with products to be launched concurrent
with the easing of the regulatory landscape, while also opening up expanded
market access in the initial international markets.
The expanded agreement also now includes the
extension into ready-to-drink (RTD) shots, to accompany the Marley Mellow
Mood+CBD drinks in 15.5oz cans. The CBD-infused RTD products under the Marley
brand complement New Age's recent launch under other brands of CBD creams,
lotions, and topicals via the first ever omni-channel approach, across
e-commerce, traditional retail, medical, and the direct-to-consumer channel.
This follows the
company’s announcement back in April of its
distribution deal of their Marley brand with Walmart, the world's largest retailer.
Craig Thibodeau, Vice
President of Key Accounts for New Age stated, "This is such a great
accomplishment for New Age to gain its first national distribution, and to do
so with the world's largest retailer in Walmart. This is just the first
initiative that we expect to do with them on the Marley brand and other New Age
products on which we are in active discussions. We know Walmart is equally as
committed as New Age to providing healthier products for their customers, and
we expect to make the full portfolio of New Age's better-for-you products
available as we expand the relationship."
Not only is there about
to be a variety of CBD products offered for humans, but soon even our pets will
have options as LinkResPet (OTC: LRSV), a UK based CBD
provider, recently announced partnering with American Premium Water Corporation (OTC: HIPH) to work on a new
CBD water pet product, LYNKS CBD Pet Water. The beverage is infused with
LinkResPet’s CBD formula and created with American Premium’s nano-technology,
which allows greater absorption of CBD into the system will provide a new way for
owners to treat their pets. Expected to launch in Q3 2019, LYNKS CBD Pet Water
is the first product of its kind tailored for pets.
Rene Lauritsen,
LinkResPet CEO commented, “LinkResPet was born out of huge love for animals and
the strong belief that CBD can benefit creatures through a variety of health
issues, which made us strive for delivering the highest quality CBD products
for pets in the market. We have come some way since inception but our emphasis
on innovation and development keep pushing us to research and create new
natural ways to treat animals. Our LYNKS CBD pet water for example, is an
exciting new product that breaks with everything available in the market at the
moment. In tandem, we are working on expanding our retailing network and
developing novel product lines that will hopefully launch by the end of the
year. It is an exciting time for the company with lots of opportunities and
milestones, so I look forward to updating investors and shareholders as new
activities develop.”
As more and more
consumers globally demand access to regulated (primarily tested and quality
controlled) CBD products we can expect to see more large retailers support some
brand of CBD products on their shelves as well as online. The only questions
remaining are which brands will stand out to consumers and which retailers will
be the last to jump onboard the CBD craze.
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