Monday, April 6, 2009

Vermont Pure Holdings, Ltd. Announces the Acquisition of Blue Hills Spring Water Company, Inc.

Vermont Pure Holdings, Ltd. Announces the Acquisition of Blue Hills Spring Water Company, Inc.

Monday April 6, 2009, Vermont Pure Holdings Ltd. WATERTOWN, Conn., April 6 2009 -- Vermont Pure Holdings, Ltd. (NYSE Alternext: VPS) announced that it has acquired the assets of Blue Hills Spring Water Company, Inc. of Quincy, Massachusetts. Blue Hills is better known by its popular brand Monadnock Mountain Spring Water.

The assets purchased include trucks, dispensing equipment, bottles, and customer lists. Blue Hills' customers will be merged into Vermont Pure's local existing operation creating more density in the Boston market for the Company.

"Blue Hills, through Monadnock, has been a recognized leader in the Boston bottled water market for many years and the acquisition of their customer base puts us in position to be a major player in the largest metro area in New England," said Peter Baker, CEO of Vermont Pure Holdings, Ltd. "We are excited to supply Vermont Pure Natural spring water, as well as our other home and office refreshment products, to Blue Hills' customers," he concluded.
Approximately 5,000 customers were acquired in the transaction. "The transition to Vermont Pure is an obvious one for us. They have a long history of providing superior customer service and an extensive selection of quality products including their flagship brands, Vermont Pure® and Crystal Rock®," said Mike Verrochi CEO of Blue Hills.

Vermont Pure Holdings, Ltd. (NYSE Alternext: VPS), the largest independent home and office distributor of its kind in the United States, markets water, coffee and other home and office refreshment products throughout the Northeast through its subsidiary Crystal Rock LLC. The Company bottles and distributes natural spring water under the Vermont Pure® brand and purified water with minerals added under the Crystal Rock® label. The majority of its sales are derived from a route distribution system that delivers water in 3- to 5-gallon reusable and recyclable bottles. The Company continues to set high standards in the bottled water industry through its technical innovation, commitment to the environment and by integrating its family roots into relationships with employees and customers. More information is available at

Note: This press release contains forward looking statements that involve a number of risks and uncertainties that could cause actual results to differ materially from those indicated by such forward looking statements, including the effects of the pending restatement of our consolidated financial statements, integration of acquisitions, ability to sustain and manage growth, changing market conditions, and other risks detailed in the company's filings with the Securities and Exchange Commission.

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